Terra Vera Announces Christopher Walsh as Director of Sales & Business Development, Propelling Northeast & International Expansion

June 9, 2021
Press Release

AgTech Company Specializing in Non-Toxic, Sustainable Crop Management Enhances Leadership Team with Vermont-based Entrepreneur

Albuquerque, NM (June 09, 2021)Terra Vera, a revolutionary agricultural technology company offering pesticide-free, environmentally mindful crop management solutions for the cannabis industry and beyond, is proud to announce Christopher Walsh as the company’s new Director of Sales & Business Development. Walsh, who is based in Shelburne, VT, first began working with Terra Vera as a sales and marketing specialist upon its launch in January 2021 and is now joining the company full time. In his new leadership role, Walsh plans to expand Terra Vera’s footprint in the Northeastern United States, including in the burgeoning licensed cannabis market of his home state of Vermont.

The appointment of Walsh, who has more than three decades of experience personally cultivating cannabis, promoting its medical efficacy and advocating for legalization, solidifies Terra Vera’s commitment to ensuring its non-toxic crop management technology and sets the gold standard for the licensed cannabis industry across the continent. The company aims to eradicate the use of potentially harmful pesticides in the industry to maximize the safety of consumers, cultivators, surrounding communities and the environment.

“Christopher’s deep-rooted experience in cannabis and hemp cultivation, along with his demonstrated history of leadership and results-oriented strategic development and growth, make him the ideal Terra Vera executive,” said Terra Vera CEO and Co-founder Carlos Perea. “He effectively communicates the benefits of our technology and services, enabling us to collaborate with cultivators from companies of all sizes so we can work together towards a more sustainable future where clean agriculture is the norm.”

Walsh brings a wealth of industry knowledge to Terra Vera coupled with a diverse range of professional experiences: he spent nearly two decades working as a Live Event Producer for concerts that took place across North America, including Jamaica, Mexico, Colorado, Martha's Vineyard and Vermont. He has owned the legendary music venue Nectar's in Burlington, VT since 2003, and has helped launch the music careers of Twiddle, Grace Potter and the Nocturnals, while also promoting and producing extensively with members of the band Phish.

Walsh is also the Co-founder of CBD brand Upstate Elevator Supply Company and the former COO of CITIVA Jamaica. During his tenure with the latter, Walsh secured the introduction of flower sales in Jamaica’s licensed cannabis market while identifying and researching potential revenue-generating opportunities within the emerging global cannabis market and culture. Stateside, Christopher is the former President of Grassroots Vermont, the Green Mountain State’s first licensed medical dispensary.

“Terra Vera’s innovative, environmentally mindful approach to crop cultivation and their mission to offer growers a safe, sustainable alternative to pesticides aligns with what has been my vision for the agriculture industry,” said Walsh. “I am thrilled to come aboard Terra Vera full time as Director of Sales & Business Development, utilizing my long-standing relationships in Vermont, the greater Northeast area and beyond to introduce their technology and offerings to new audiences of cultivators and operators.”

Terra Vera, whose proven platform technology to eradicate and prevent contaminants is based on human biological processes for fighting pathogens, currently works with customers in six states: Oregon, Nevada, New Mexico, California, Arizona and Florida. Its systems are scalable for both large and small operations in a variety of grow methods: outdoor, indoor, and greenhouse. In addition, Terra Vera’s experienced team is working closely to ensure their agricultural solutions are compliant with state-specific regulations.

For more information about Terra Vera, its technology and services, please visit terravera.com.

About Terra Vera

Terra Vera was founded to replace conventional pesticides that are damaging the environment and linked to cancer, Alzheimer’s, birth defects, and other serious health issues. Terra Vera is based on a patented technology that mimics nature’s auto immune systems by converting organic, inert compounds into an antimicrobial solution effective at inactivating many common pathogens, including viruses, bacteria, and fungi. It is completely safe for plants, people, and pets. The solution can be used to remediate and prevent pathogenic outbreaks that can damage or destroy crop value. At the same time, users are able to create a safer work environment, rely less on personal protective equipment, simplify operations, reduce waste, and increase control of key supply chains. The core technology carries a US EPA registration and has been used for decades by the US Department of Defense, US Department of Energy, and in many highly regulated markets across the world. Learn more about Terra Vera at terravera.com and connect on LinkedIn, Twitter, Instagram, and Facebook.