TERRA VERA IN THE NEWS

An ag-tech startup that's pulled in investments from a prominent venture capitalist and a famous ice cream company co-founder was recently voted as this year's Inno Madness champion.

The Terra Vera (TV) technology which utilizes the electrolysis of naturally occurring food-grade amino acids and salts to destabilize molds may potentially exhibit antimicrobial activity when sprayed or fogged onto cannabis (or related agricultural) plants during growth from cloning, to veg, as well as post-harvest.

Like all plants, cannabis is often vulnerable to pathogens that can affect quality, purity and yield. As a grower, it’s important to be proactive in both the management and prevention of pathogens.

Other recent appointments to the advisory committee included Chris Walsh, director of sales and business development at Terra Vera.

Carlos Perea, CEO, and co-founder of agricultural tech company Terra Vera, sees the drive for sustainably-grown cannabis not unlike the boom in hybrid and electric vehicles.

SugarTop Buddery, a cannabis cultivator, processor, and distributor based in Eugene, Oregon, is determined to associate its brand with the same core values as the cultural revolution we saw in the mid-20th century.

Looking to cultivate its cannabis product in a non-toxic way, Eugene's SugarTop Buddery finds a partner in ag tech company Terra Vera

OR-based cannabis consumers will soon find Terra Vera-treated, SugarTop-cultivated products in dispensaries across the state

Even when shopping at a licensed adult-use or medical dispensary, consumers today still cannot be 100 percent confident that the cannabis they are purchasing is completely safe and free of contaminants and unwanted components, such as pesticides, harmful microbials, heavy metals, and solvents. With many consumers turning to cannabis for its health benefits, and because it’s a natural alternative to heavily processed pharmaceuticals, the cultivation process should honor cannabis’ medical use by being as safe and accountable as possible.

When most people think of the cannabis plant, typical buzzwords that may come to mind are “green” and “natural.” Unfortunately, this is not often the case. Without federal legalization and oversight, medical and adult-use states are left to create their own rules and regulations as they relate to cannabis cultivation and production. Not surprisingly, the standards vary wildly by state.

Cannabis cultivators face two critical microbial challenges: minimizing yield loss caused by pathogens and accessing antimicrobial solutions that are both safe and effective at inactivating viruses, bacteria, and fungi.

At Terra Vera, a Corrales, New Mexico-based agricultural technology company offering crop management solutions for marijuana and hemp, CEO Carlos Perea also weighs the cost of higher energy against paying workers a premium to work at night.

A legal, adult-use cannabis market in New Mexico stands to touch many industries and economic sectors across the state, but there's a lot to consider between now and that first sale in 2022.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Kathryn Radovan. Kathryn is the VP of Business Development & Strategy at Terra Vera, a revolutionary agricultural technology company founded to replace conventional pesticides that are damaging the environment and linked to serious health issues.